We'll get to the second owner.

In the last third of 1965 Arthur Lilley and his son Martin Lilley They were given TVR shares to cushion their loss of £2000 from their shares. On 1965 November 30, TVR Engineering Limited was (re)formed, With Arthur in the CEO's chair. Arthur he/she/it found David hiveswith an offer to become TVR's chief engineer, senior designer and production engineer all in one. hives accepted the offer and asked Arthurthat Martin appoint him as managing director while he goes to America to negotiate. Gerry With Sagerman negotiated the importation of TVRs into America, which eventually led to the birth of TVR Cars of America. TVR had no orders to fulfill, and was heavily indebted to its suppliers. In addition, the former workforce had damaged machinery and stolen many things from the factory in their anger at being fired. By the first quarter of 1966, the new workforce had become quite trusting of the company's management, as it was already apparent Arthuron, that he wanted to make the company a success. The factory began to produce the Mk3 1800S variant in larger volumes. During this time, the semi-finished cars were transported to his Barnet Motor Co. showroom, where they were finished. During this time, the manufacturer finally gained positive publicity. Gerry Marshal achieved significant competition success with the factory-prepared Griffith. Sagerman and Arthur agreed to take part in importing TVRs to America. Later, in April '67, he opened his own showroom in Long Island.

The father-son duo were aware that the future of the company depended heavily on the success of new models. The Griffith was discontinued, but not without a successor. TVR introduced the Tuscan V67 in January '8. It was not a breakthrough success for the company, and was only produced in low volumes. A Mike Bigland with a Tuscan race car converted by John Burton He achieved success on the field, which is why Martin noticed him. Bigland and Martin they quickly became friends and would later play a key role in the design of the M Series bodywork. In October 1967, the TVR Vixen debuted, which was popular from the start and received many pre-orders. With the Vixen, TVR returned to in-house bodywork. Despite the Vixen's sales success, the company made an overall loss in 1967, and financial advisors recommended that Arthurto close the company. His son, Martin decided to increase production in 1968 to improve TVR's financial position. Around this time, they had to face the fact that the third new TVR model, the Tina, would be too expensive to produce due to its metal chassis. Two cars of the Tina were built, both prototypes. 

At Christmas 1970, the TVR factory moved from its then cramped factory to a 2.600 square metre building on Bristol Avenue. The workers were delighted with the move, as the previous building was no longer large enough for the number of people working there. The move also increased production rates. TVR was now able to produce eight cars a week. Between 69 and 71, they added a number of new models to their range. The Tuscan V6 was introduced, powered by the Ford Essex V6, to fill the gap between the four and eight-cylinder models. Concerns were raised about the Tuscan V8, which had a cabin that was too small, so a wider, longer version was introduced. Subsequent generations of the Vixen were minor facelifts and continued to steer TVR towards success. They also created the TVR 2500, powered by a Triumph 2.5-litre straight-six engine. In 1971, another model was developed, the TVR 1300. With its 1.3-litre engine borrowed from the Triumph Spitfire, it was considered a low-cost model and even fell into a different, cheaper insurance category. 

In 1970, TVR asked Helen Jonesto pose naked on the TVR stand at the British International Motor Show. The incident caused a huge stir, from which TVR profited enormously. Virtually everyone was talking about them. This marketing technique was repeated at the '71 event, where Susan Shawn also joined To HelenAfter the second incident, the Association of British Automobile Manufacturers threatened to ban TVR from the event.